Measuring the effectiveness of your email marketing campaigns

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just eating up your marketing budget without producing any results. When you run an email campaign with our email marketing solution, you have access to a comprehensive set of real-time reports that allow you to see very quickly what is working, and what is not. Here are some of the main reports provided by our system.



Compare Campaigns:

Spot trends by comparing opens, clicks, bounces, unsubscribe and even spam complaints for multiple campaigns at once. Quickly see what content your subscribers are interested in so that you can tweak and refine future campaigns.



Link Clicks:

Figure out what subscribers are interested in by which links were popular and who clicked on them.



Forward to a friend:

Track viral activity by seeing exactly which subscribers forwarded your campaign email or

email newsletter on to a friend.



Bounces:

See which email addresses bounced back and the reason why. The email delivery system will automatically decide if it should try to re-send or to remove the bad email address.

Track each subscriber:

You can see a detailed history for every contact in your database. See which emails they opened, which links they clicked on, and who they forwarded your emails to. This allows you to build up a detailed profile for each of your subscribers.



Email clients:

See exactly which email programs your subscribers are using so that you can update your email testing accordingly.

The EeZeeMailer email marketing solution can also do automatic Google Analytics link tagging so that you can easily track the sales and conversions that result from your email marketing activities. This conversion tracking together with the real-time reports mentioned above allow you to accurately measure the effectiveness of every campaign you send.